Casa Martini is the ideal reception venue. Located in Pessione di Chieri (Turin), at Martini & Rossi’s historic premises, it marks the meeting point between the company’s traditions and future.

The company has both its roots here and, at the same time, an avant-garde production facility. A place for the soul, where the values that inspired founders Alessandro Martini and Luigi Rossi over 150 years ago are still tangible. But also a real home – comfortable rooms with a real feeling of hospitality – and the perfect place for events of all kinds, tailored to meet all needs.

The key feature of Casa Martini is versatility. The one location brings a number of distinct but complementary areas together: culture (represented by the Museum of Wine History and the Mondo Martini Gallery), runs side by side with training (the Bar Academy, the Botanical Room and Old Laboratory), hospitality (Terrazza Martini and Lounge Bar), and leisure shopping at the Martini Store.

Casa Martini is divided into eight areas. Each has its own separate function, but they all form part of one unifying concept – expressing and spreading the knowledge and business culture of Martini & Rossi.

The modular design is an invitation to understand and experience all aspects of wine-making and the art of mixology – cultural, artisanal and technical.

The range of different areas and activities ensures the flexibility needed to organize programmes tailored to satisfy any requirement our guests might have.

The itinerary suggested is composed to the visit of these areas: Wine Museum, Botanical Room, Mondo Martini Gallery, Mixology Class in Martini Bar Academy. 

Wine Museum: The old exposed-brick cellars house one of the world’s most important collections relating to the history of wine-making. This extraordinary heritage consists of over 600 objects, from the ancient Greco-Roman world up to the middle of the last century: over 2000 years of wine history through objects of incredible beauty and value. 

Wine museum

Botanical Room: Two areas (Presentation and Tasting) make up the Botanical Room, where you actually handle the basic ingredients of Vermouth and Sparkling Wines – aromatic plants, flowers, fruits, bark and roots. Guests discover the different stages in the preparation of the extracts and are invited to touch and smell some of the main ingredients that for 150 years have formed part of Luigi Rossi’s ancient recipe. The long central table makes the Tasting Area the perfect place for more in-depth instruction and food pairing courses.

Botanical room

Mondo Martini Gallery: How did the name Martini come to be synonymous with aperitif? The answer is found in Mondo Martini, Martini & Rossi’s company museum. This exciting interactive exhibition clearly sets out the epic story of the founders through displays of the earliest bottles and thousands of objects and documents from this pioneering company. This cross-section of a story, Italian and at the same time international, embraces economics, culture, society and manners. A real journey through time, with an eye to the future.

Mixology Class in Martini Bar Academy: The Martini Bar Academy offers mixology courses on the preparation of cocktails and the “Perfect Serve”. Led by our Ambassadors and Bartenders, guests prepare some of the most famous Martini cocktails in history. The “Make Your Own Vermouth” programme offers an in-depth look at this aspect of Piedmont’s cultural heritage, and provides an introduction to the preparation and use of extracts and distillates. Enjoy playing with a range of aromatic notes to create the flavours and balance of your very own Vermouth.

Mixology Class

Detailed programme

Duration (departure – way back): 6h

Guided visit with museum personnel

Guided tour & Mixology class offered at a special price of 15€
(standard cost = 40€/pax) for 1,5h Tour, aperitif included

Accessibility to disabled